Harder/Better/Faster/Stronger

I just happened to stumble upon the Virgin HealthMiles website which offers a wellness program for employers to encourage employees to stay healthy and help reduce health insurance costs.

HealthMiles – is a first-of-its-kind health rewards program that motivates and incentivizes consumers to engage in the process of getting and staying healthier by being more active. The program is offered by insurers, employers and other network partners, such as health clubs, in an effort to motivate Americans to live more active lives – and ultimately lower health care costs for everyone.

The rewards for staying healthy make the program even more compelling:

By tracking your daily activity, taking your measurements, completing a fitness assessment and more, you’ll earn reward points, or “Miles” as we call them (see all the ways to earn Miles). As your Miles add up, you’ll proceed through a series of Reward Levels, where you’ll receive HealthCash, rebates, and other cool stuff, depending on your particular program. The higher the Level, the more you get when you get there.

I think this program is a brilliant idea! I wish my employer offered it!